Three Distinct Disciplines One Result
Implementing the membership model for healthcare centers around initiating and maintaining a productive dialogue between hospital systems and their members. Prioritizing what message to convey, who to convey it to and which channels through which it should be conveyed is the “secret sauce”.
To make this member dialogue work, SRM brings forth a combination of CRM application technology customized for healthcare, coupled with insightful data analytics and coordinated multi-channel outreach. And our change management teams work side-by-side with hospital staff to operationalize new processes and deeply embed the member-centric model into the culture.
Data Science for Actionable Insights
We can rapidly integrate with a variety of EMRs, payer systems, and data warehouses—in weeks, not months or years. And we produce analytics that are:
- Comprehensive in discerning and capturing leaked referrals
- Current (data updated weekly not quarterly)
- Specific and actionable
- Scheduled and on-demand
CRM Crafted for Healthcare
From clinic to call center, our healthcare CRM app empowers your hospital staff with:
- Succinct member profiles
- Prioritized next-best-actions
- Communication tools to coordinate member interactions
- Customizable workflows to facilitate real-world clinical processes
Coordinated Outreach via Multiple Channels
Communicating as a trusted advisor to your members requires knowing how and when to best reach them in accordance with their preferences. Our lifecycle dialogue approach crafts a coordinated campaign editorial calendar and within each campaign sequences emails, texts, online portal notifications and outbound calls to optimally influence behavior and motivate action.
Hands-on Change Management
No amount of technology or data insights can be productive unless properly operationalized into daily workflows and absorbed into the culture. At SRM, our change management approach is all about hands-on partnering—not preaching—to align the entire staff up and down the organizational chart to pull together in achieving the key operating metrics.