Healthcare AI Patient Lifetime Value Quick-jump Contents
- 00:05:00 What is Lifetime Value?
- 00:08:45 Who owns Patient Lifetime Value in a Health System?
- 00:10:24 What metrics to focus on for Patient Lifetime Value efforts
- 00:14:39 What is AI & how is it related to healthcare marketing?
- 00:19:01 How do marketers evangelize AI & Patient Lifetime Value in their organizations?
- 00:25:00 Beyond personalization: How content needs to adapt to context
- 00:26:55 Thinking through privacy concerns and ethical outreach
AI and Lifetime Value are huge outside of healthcare. We discuss how already established AI & LTV methods are making their way into healthcare.
- Mike Linnert, SymphonyRM CEO: Led lifetime value initiatives in healthcare, telecom, and finance for organizations like Goldman Sachs and Tech Crossover Ventures
- Sheetal Shah, SymphonyRM COO: Led digital transformation at top 10 providers and payers, shared insights on getting Lifetime Value into health systems’ strategies
- Chris Hemphill, SymphonyRM Client AI & Operations: AI & data science focus, leading strategic analytics initiatives among health systems
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Photo Credit: @dylan_nolte