Hello, Healthcare! You’ve hung up the hospital marketing cap for the day, are now browsing Netflix, and the targeting feels weirdly personal. You see tailored selections, and they’re promoting each show with artwork eerily curated…
Nearly Doubling Email Engagement in Healthcare – Based on 2M+ Emails
Natural Language Processing (NLP) analysis uses 2M+ emails to discover how to beat patient engagement benchmarks At SymphonyRM, we obsess over how to use data science to find Next Best Actions (NBAs) for patients. Once…
[Podcast] Edward Marx and Four Pillars of Innovative Leadership
Former Cleveland Clinic CIO, Edward Marx’s Voices of Innovation is a field guide of case studies that healthcare leaders can use to guide their own innovative projects. We interviewed Edward recently to help produce our innovation roadmap checklist. The conversation was so…
AI Next Best Actions vs. Traditional CRM [White Paper]
Learn how to use artificial intelligence (AI) to form a bariatrics campaign that outperforms traditional CRM and improve your healthcare marketing.
Edward Marx’s Healthcare Innovation Roadmap Checklist
Cleveland Clinic CIO Edward Marx’s Voices of Innovation is a field guide on everything it takes to get your health system to move. I got the opportunity to speak with Ed, and he made his…
Are you a hostage to your CRM?
Remember when Nokia phones used to be awesome? You could reliably call and text friends, but with all sorts of apps and integrations competitors offered, consumers demanded more. Nokia couldn’t keep up with these demands. They’d invested tremendous resources into…
