00:02:40 Have healthcare digital experiences caught up to the rest of the world? 00:06:30 Moral Implications: Digital’s Capacity to Save Lives 00:07:45 Artificial Intelligence (AI) in Healthcare 00:11:50 AI and the Patient Experience – Helping…
Kelley Knott (Physician Liaison University) on Creating Value with Provider Outreach
00:03:23 What is provider outreach, and what value does it create? 00:06:00 How do you measure success of physician liaison programs? 00:10:00 Physician Liaison State of the Union – How is the role changing? 00:14:10…
Leading a Data-Driven Healthcare Marketing Culture
00:04:20 What’s the point of data-driven marketing? 00:08:20 Data’s Role in Optimizing Creativity 00:10:16 Personalization 00:11:20 Dealing with Detractors – Pushing Data Strategy Forward 00:16:15 Reporting Based on Long Patient Journeys 00:19:15 Engaging Champions and…
HonorHealth’s AVP Healthcare Marketing on Growth and Loyalty – Video
00:03:42 Is healthcare a business? 00:06:56 Getting past old processes and focusing on your patients 00:09:20 Going greater lengths to connect with populations 00:13:00 Digital outreach & telemedicine 00:17:05 Video visits are here to stay…
AI and Patient Lifetime Value – A Cross-Industry Conversation
Healthcare AI Patient Lifetime Value Quick-jump Contents 00:05:00 What is Lifetime Value? 00:08:45 Who owns Patient Lifetime Value in a Health System? 00:10:24 What metrics to focus on for Patient Lifetime Value efforts 00:14:39 What…
Virtua Health & Healthcare Rap Podcast on Data-Driven Marketing for Revenue Recovery [WEBCAST]
Hello Healthcare! Healthcare behaviors change faster than marketers can develop personas, and COVID-19 has only amplified this. As a result, scheduling, new care modalities, and changing incentives added new complexities to patient engagement. As a…
[WEBINAR] Physician Outreach Leading COVID-19 Revenue Recovery
COVID19 is forcing a new normal for providers and everyone in the health system who facilitates their experiences. The current environment is driving a catastrophic revenue gap, provider burnout, and anxious communities & populations. Learning…
[WEBINAR] Sealing COVID-19 Revenue Gaps
We are all about to face the “New Normal” in the healthcare operating environment. Driven by a catastrophic revenue gap, frontline fatigue, and an anxious consumer base, we walk through an approach that connects operations,…
Hospital Marketing with Algorithms: Aim Higher than Netflix
Hello, Healthcare! You’ve hung up the hospital marketing cap for the day, are now browsing Netflix, and the targeting feels weirdly personal. You see tailored selections, and they’re promoting each show with artwork eerily curated…
Nearly Doubling Email Engagement in Healthcare – AI Analyzes 2M+ Patient Engagement Emails
Natural Language Processing (NLP) analysis uses 2M+ emails to discover how to beat patient engagement benchmarks At SymphonyRM, we obsess over how to use data science to find Next Best Actions (NBAs) for patients. Once…
