SymphonyRM Blog
Stanford Children’s Health CMO’s Tips for Succeeding with Consumer-Driven Healthcare Strategies
Les Lifter is the Chief Marketing Officer at Stanford Children’s Health where he leads marketing and communications efforts across the Stanford pediatric healthcare enterprise, including Lucile Packard Children’s Hospital Stanford. In your opinion, how is the role of marketing…
SymphonyRM CEO to Keynote SRHO 2nd Annual Conference
SymphonyRM is proud to sponsor the second Annual Conference of The Strategic Regional Healthcare Organizations, The National Association (SRHO). The event will be held on October 11-12 at the Union Station in Dallas, Texas and brings together leaders from current…
Transforming Primary Care with HealthOS, A Perspective from Dr. Matthew Poffenroth
Matt Poffenroth, MD, MBA, is board-certified in Internal Medicine, Vice President with Inova Health System and serves as Chief Executive Officer and Chief Medical Officer for Signature Partners Network, the clinically integrated network associated with Inova Health System. In this…
Healthcare’s Next Best Action CRM in Population Health: Q&A with Dr. Kirsten Anderson
Dr. Kirsten Anderson is the Chief Medical Officer for the Value Care Alliance (VCA), which is a collaboration of four health systems in Connecticut (Western Connecticut Health Network, St. Vincent’s Health Partners, Griffin Health, and Middlesex Hospital), and includes 10 hospitals and…
SymphonyRM Achieves SOC 2 Type 2 Compliance
Trust in SymphonyRM’s HealthOS via Service Organization Controls (SOC) Certification SymphonyRM underwent an in-depth audit recently in hopes of achieving the American Institute of Certified Public Accountants (AICPA) SOC 2 Type 2 certification. The result? We passed with flying colors!…
Three Key Steps for Every Provider Interaction, as a Physician Liaison – PRM
Three Key Steps for Every Provider Interaction, as a Physician Liaison Just as Healthcare evolves, so does the role of a Physician Liaison. The Physician Liaison (which I believe is an antiquated title, but…we can address that at a later…
Next Generation Healthcare Consumer Marketing Requires an Advanced Targeting Methodology
Today’s healthcare consumers expect convenient, accessible, and engaging healthcare services. Healthcare systems must optimize those moments that matter and engage consumers (patients) as partners. It’s the SymphonyRM point of view that Next Best Actions are the next most appropriate activities…
SymphonyRM to present at the 23rd Healthcare Marketing & Physician Strategy Summit
PALO ALTO, CA, April 26, 2018 – SymphonyRM will co-present on Referring Referral Leakage with Analytics at the 23rd Healthcare Marketing & Physician Strategy Summit. The presentation will focus on how, using data from internal systems as well as third-party…
