SymphonyRM Blog
Video: Ed Marx and the Future of Healthcare IT
00:02:40 Have healthcare digital experiences caught up to the rest of the world? 00:06:30 Moral Implications: Digital’s Capacity to Save Lives 00:07:45 Artificial Intelligence (AI) in Healthcare 00:11:50...
Kelley Knott (Physician Liaison University) on Creating Value with Provider Outreach
00:03:23 What is provider outreach, and what value does it create? 00:06:00 How do you measure success of physician liaison programs? 00:10:00 Physician Liaison State of the Union – How is the role...
Leading a Data-Driven Healthcare Marketing Culture
00:04:20 What’s the point of data-driven marketing? 00:08:20 Data’s Role in Optimizing Creativity 00:10:16 Personalization 00:11:20 Dealing with Detractors – Pushing Data Strategy Forward...
HonorHealth’s AVP Healthcare Marketing on Growth and Loyalty – Video
00:03:42 Is healthcare a business? 00:06:56 Getting past old processes and focusing on your patients 00:09:20 Going greater lengths to connect with populations 00:13:00 Digital outreach & telemedicine...
AI and Patient Lifetime Value – A Cross-Industry Conversation
Healthcare AI Patient Lifetime Value Quick-jump Contents 00:05:00 What is Lifetime Value? 00:08:45 Who owns Patient Lifetime Value in a Health System? 00:10:24 What metrics to focus on for Patient Lifetime...
Virtua Health & Healthcare Rap Podcast on Data-Driven Marketing for Revenue Recovery [WEBCAST]
Hello Healthcare! Healthcare behaviors change faster than marketers can develop personas, and COVID-19 has only amplified this. As a result, scheduling, new care modalities, and changing incentives added new...
Three Data Errors Stifling Healthcare Marketing Outreach and Trust
Announcement: We’ve partnered up with The Healthcare Rap Podcast’s Jared Johnson & Virtua Health’s CRM & Digital lead on a webcast designed to help you learn effective precision...
[WEBINAR] Physician Outreach Leading COVID-19 Revenue Recovery
COVID19 is forcing a new normal for providers and everyone in the health system who facilitates their experiences. The current environment is driving a catastrophic revenue gap, provider burnout, and anxious...
