Here to Help – A message before we get into the article We’re offering daily campaign resources that health systems can brand and use to engage their communities. The content is open for all to…
Analytics
Marketing During a Public Health Crisis – Touchpoint Podcast Feature
COVID-19 has pressured every area of healthcare, and marketers struggle to manage the crisis while engaging their patients. Touch Point Media’s Chris Boyer and Reed Smith discuss what marketing can do during a health crisis.…
Hospital Marketing with Algorithms: Aim Higher than Netflix
Hello, Healthcare! You’ve hung up the hospital marketing cap for the day, are now browsing Netflix, and the targeting feels weirdly personal. You see tailored selections, and they’re promoting each show with artwork eerily curated…
Nearly Doubling Email Engagement in Healthcare – Based on 2M+ Emails
Natural Language Processing (NLP) analysis uses 2M+ emails to discover how to beat patient engagement benchmarks At SymphonyRM, we obsess over how to use data science to find Next Best Actions (NBAs) for patients. Once…
Galaxy Brain: Data Science Workflows with Prefect & Dask
Success delivering value for patients hinges heavily on predicting their risks & suggesting Next Best Actions, and we’ve demonstrated that no tool is better at doing this at scale than AI. The catch is that…
AI Next Best Actions vs. Traditional CRM [White Paper]
Learn how to use artificial intelligence (AI) to form a bariatrics campaign that outperforms traditional CRM and improve your healthcare marketing.
12 Must Ask Questions When You Grade a Health CRM Platform
I’ve spent 10 years helping Healthcare Organizations select, implement, and support CRM in the Healthcare Provider & Payer space. In that time, I’ve come to a few realizations and reflecting on the state of the…
SymphonyRM to Sponsor Women in Data Science Conference at Carnegie Mellon University
PALO ALTO, CA and PITTSBURGH, PA – March, 27, 2019 – SymphonyRM, healthcare’s only next best action company, today announced they are sponsoring the Women in Data Science Conference at Carnegie Mellon University on April 4-6,…
SymphonyRM Opens Pittsburgh Health AI Center of Excellence to Accelerate Data Science Efforts Around Next Best Actions
PALO ALTO, CA and PITTSBURGH, PA, March 26, 2019 (Newswire.com) – SymphonyRM, Healthcare’s Next Best Action Company, today announced the opening of its Health AI Center of Excellence in Pittsburgh, Pennsylvania. The expansion highlights the…
Stanford Children’s Health CMO’s Tips for Succeeding with Consumer-Driven Healthcare Strategies
Les Lifter is the Chief Marketing Officer at Stanford Children’s Health where he leads marketing and communications efforts across the Stanford pediatric healthcare enterprise, including Lucile Packard Children’s Hospital Stanford. In your opinion, how…
