Les Lifter is the Chief Marketing Officer at Stanford Children’s Health where he leads marketing and communications efforts across the Stanford pediatric healthcare enterprise, including Lucile Packard Children’s Hospital Stanford. In your opinion, how is the role of marketing…
Analytics
Predictive Analytics and Population Health: Where’s the Value?
One key theme that emerged out of last month’s Medical Group Management Association (MGMA) Annual Conference and detailed by Jeff Lagasse in Healthcare IT News, was that “Predictive Analytics is now a Business Necessity.” Predictive analytics will bring enormous value…
Data Pipelines: Rocket Fuel for Healthcare CRM (Part 2)
In the healthcare CRM space, there’s no end of talk about the promise of what this technology can do. You’ve probably heard vendors describe the possibility of data analytics, sophisticated reports and dashboards, and the potential of business transformation from CRM implementations…
Data Pipelines: Rocket Fuel for Healthcare CRM
Everyone knows that if you don’t put gas in your car you won’t get very far. These days it might not be gasoline if you’re driving a Tesla, but the same principle applies. No matter your vehicle of choice, if…
Next Best Actions: The Foundation for the Next Generation of Customer Relationship Management
Many health systems today are looking to implement customer relationship management (CRM) functionality. Very few, however, are focused on the most critical aspect of a successful solution: algorithm-driven NBAs. NBAs are Next Best Actions. They are the keystone of CRM…
