Learn how to use artificial intelligence (AI) to form a bariatrics campaign that outperforms traditional CRM and improve your healthcare marketing.
Analytics
12 Must Ask Questions When You Grade a Health CRM Platform
I’ve spent 10 years helping Healthcare Organizations select, implement, and support CRM in the Healthcare Provider & Payer space. In that time, I’ve come to a few realizations and reflecting on the state of the…
SymphonyRM to Sponsor Women in Data Science Conference at Carnegie Mellon University
PALO ALTO, CA and PITTSBURGH, PA – March, 27, 2019 – SymphonyRM, healthcare’s only next best action company, today announced they are sponsoring the Women in Data Science Conference at Carnegie Mellon University on April 4-6,…
SymphonyRM Opens Pittsburgh Health AI Center of Excellence to Accelerate Data Science Efforts Around Next Best Actions
PALO ALTO, CA and PITTSBURGH, PA, March 26, 2019 (Newswire.com) – SymphonyRM, Healthcare’s Next Best Action Company, today announced the opening of its Health AI Center of Excellence in Pittsburgh, Pennsylvania. The expansion highlights the…
Stanford Children’s Health CMO’s Tips for Succeeding with Consumer-Driven Healthcare Strategies
Les Lifter is the Chief Marketing Officer at Stanford Children’s Health where he leads marketing and communications efforts across the Stanford pediatric healthcare enterprise, including Lucile Packard Children’s Hospital Stanford. In your opinion, how…
Predictive Analytics and Population Health: Where’s the Value?
One key theme that emerged out of last month’s Medical Group Management Association (MGMA) Annual Conference and detailed by Jeff Lagasse in Healthcare IT News, was that “Predictive Analytics is now a Business Necessity.” Predictive…
Data Pipelines: Rocket Fuel for Healthcare CRM (Part 2)
In the healthcare CRM space, there’s no end of talk about the promise of what this technology can do. You’ve probably heard vendors describe the possibility of data analytics, sophisticated reports and dashboards, and the potential of business transformation from CRM implementations…
Data Pipelines: Rocket Fuel for Healthcare CRM
Everyone knows that if you don’t put gas in your car you won’t get very far. These days it might not be gasoline if you’re driving a Tesla, but the same principle applies. No matter…
Next Best Actions: The Foundation for the Next Generation of Customer Relationship Management
Many health systems today are looking to implement customer relationship management (CRM) functionality. Very few, however, are focused on the most critical aspect of a successful solution: algorithm-driven NBAs. NBAs are Next Best Actions. They…
