00:02:40 Have healthcare digital experiences caught up to the rest of the world? 00:06:30 Moral Implications: Digital’s Capacity to Save Lives 00:07:45 Artificial Intelligence (AI) in Healthcare 00:11:50 AI and the Patient Experience – Helping…
Analytics
Leading a Data-Driven Healthcare Marketing Culture
00:04:20 What’s the point of data-driven marketing? 00:08:20 Data’s Role in Optimizing Creativity 00:10:16 Personalization 00:11:20 Dealing with Detractors – Pushing Data Strategy Forward 00:16:15 Reporting Based on Long Patient Journeys 00:19:15 Engaging Champions and…
HonorHealth’s AVP Healthcare Marketing on Growth and Loyalty – Video
00:03:42 Is healthcare a business? 00:06:56 Getting past old processes and focusing on your patients 00:09:20 Going greater lengths to connect with populations 00:13:00 Digital outreach & telemedicine 00:17:05 Video visits are here to stay…
AI and Patient Lifetime Value – A Cross-Industry Conversation
Healthcare AI Patient Lifetime Value Quick-jump Contents 00:05:00 What is Lifetime Value? 00:08:45 Who owns Patient Lifetime Value in a Health System? 00:10:24 What metrics to focus on for Patient Lifetime Value efforts 00:14:39 What…
Virtua Health & Healthcare Rap Podcast on Data-Driven Marketing for Revenue Recovery [WEBCAST]
Hello Healthcare! Healthcare behaviors change faster than marketers can develop personas, and COVID-19 has only amplified this. As a result, scheduling, new care modalities, and changing incentives added new complexities to patient engagement. As a…
Three Data Errors Stifling Healthcare Marketing Outreach and Trust
Announcement: We’ve partnered up with The Healthcare Rap Podcast’s Jared Johnson & Virtua Health’s CRM & Digital lead on a webcast designed to help you learn effective precision marketing. Learn more below: “You need to aim…
[WEBINAR] Physician Outreach Leading COVID-19 Revenue Recovery
COVID19 is forcing a new normal for providers and everyone in the health system who facilitates their experiences. The current environment is driving a catastrophic revenue gap, provider burnout, and anxious communities & populations. Learning…
3 Keys to Data-Driven Provider Outreach
What providers are up against Providers are being impacted in a big way—and in ways that we couldn’t imagine. Health systems need to recognize the challenges providers are facing in both their professional and personal…
[WEBINAR] Sealing COVID-19 Revenue Gaps
We are all about to face the “New Normal” in the healthcare operating environment. Driven by a catastrophic revenue gap, frontline fatigue, and an anxious consumer base, we walk through an approach that connects operations,…
Healthcare’s catastrophic revenue gap is here. Accelerate recovery now.
Healthcare’s catastrophic revenue gap is here. Accelerate recovery now. We are all about to face the “New Normal” in the healthcare operating environment. Driven by a catastrophic revenue gap, frontline fatigue, and an anxious consumer…
