COVID-19 has pressured every area of healthcare, and marketers struggle to manage the crisis while engaging their patients. Touch Point Media’s Chris Boyer and Reed Smith discuss what marketing can do during a health crisis.…
Industry Leader Perspective
Communicating During COVID-19: An Editorial Calendar for Healthcare Marketers
We’re offering daily campaign resources that health systems can brand and use to engage their communities. The content is open for all to use. Open Content for Community Engagement Schedule of content for daily release…
Hospital Marketing with Algorithms: Aim Higher than Netflix
Hello, Healthcare! You’ve hung up the hospital marketing cap for the day, are now browsing Netflix, and the targeting feels weirdly personal. You see tailored selections, and they’re promoting each show with artwork eerily curated…
12 Must Ask Questions When You Grade a Health CRM Platform
I’ve spent 10 years helping Healthcare Organizations select, implement, and support CRM in the Healthcare Provider & Payer space. In that time, I’ve come to a few realizations and reflecting on the state of the…
Stanford Children’s Health CMO’s Tips for Succeeding with Consumer-Driven Healthcare Strategies
Les Lifter is the Chief Marketing Officer at Stanford Children’s Health where he leads marketing and communications efforts across the Stanford pediatric healthcare enterprise, including Lucile Packard Children’s Hospital Stanford. In your opinion, how…
Transforming Primary Care with HealthOS, A Perspective from Dr. Matthew Poffenroth
Matt Poffenroth, MD, MBA, is board-certified in Internal Medicine, Vice President with Inova Health System and serves as Chief Executive Officer and Chief Medical Officer for Signature Partners Network, the clinically integrated network associated with…
Healthcare’s Next Best Action CRM in Population Health: Q&A with Dr. Kirsten Anderson
Dr. Kirsten Anderson is the Chief Medical Officer for the Value Care Alliance (VCA), which is a collaboration of four health systems in Connecticut (Western Connecticut Health Network, St. Vincent’s Health Partners, Griffin Health, and Middlesex Hospital),…
