Should Physician Liaisons Become Data Scientists? The power and promise of data sounds AWESOME! …until hours spent analyzing it eats into time growing and managing relationships. What’s the balance? Given today’s challenges that fundamentally change…
Industry Leader Perspective
AI & Marketing with Christopher Penn
Healthcare marketers, you’ve done a great job moving healthcare marketing towards data-driven sophistication! But what can we learn about AI and marketing from other industries? There’s no better a person to discuss that than Christopher…
Patient Experience Panel 2: Marketers as Patients
Patient Experience Panel 2: Marketers as Patients When discussing new capabilities from massive datasets and AI models, we often forget one major thing: it’s personal. Data is just a limited view of information a healthcare…
Health Equity is the North Star – Zachary Hermes, MD, MPH, JM
With health equity as his North Star, Zachary Hermes’s lifelong dedication is the intersection of medicine, law, and public health. The pandemic changed the picture for healthcare access and how we serve the underserved. Zach…
Defining the New Customer Journey with Chris Boyer
We all know that healthcare decisions begin long before someone schedules an appointment, but how can we be present each step of the way? It starts with understanding the various journeys defined by different patients…
AI Uses in Healthcare: Making it Real
You’ve heard about the great things that AI can do, but how to make it real? How to make it happen at a health system? It depends on quickly and reliably preparing complex, messy healthcare…
AI & Informatics: What’s in it for Patient Engagement?
AI gets major press for computer vision and robotics, but patient engagement is largely missing from the conversation. Why? AI patient engagement is already in use today helping to aim the right services to the…
Firing on All Cylinders: Multichannel Done Right with Alan Shoebridge
As a healthcare strategist and marketer, Alan Shoebridge is leading a powerful movement in Salinas Valley. He is director of marketing & communication for Salinas Valley Memorial Healthcare System, and he’s forged a strong community…
How to Plan and Prove Physician Relations Impact
Physician relations can involve large groups of people doing great work for the organization! However, executive leadership often doesn’t see or understand this. As a result, outreach programs are put at risk. Kriss Barlow, who…
The Patient Journey at HonorHealth & Texas Children’s
Today’s Patient Journey is in Flux How do marketing, operations, and the patient journey intersect? To answer this, we often speak of tailoring each outreach communication to each patient’s needs. As important as this is,…
