We all know that healthcare decisions begin long before someone schedules an appointment, but how can we be present each step of the way? It starts with understanding the various journeys defined by different patients…
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AI Uses in Healthcare: Making it Real
You’ve heard about the great things that AI can do, but how to make it real? How to make it happen at a health system? It depends on quickly and reliably preparing complex, messy healthcare…
AI & Informatics: What’s in it for Patient Engagement?
AI gets major press for computer vision and robotics, but patient engagement is largely missing from the conversation. Why? AI patient engagement is already in use today helping to aim the right services to the…
Firing on All Cylinders: Multichannel Done Right with Alan Shoebridge
As a healthcare strategist and marketer, Alan Shoebridge is leading a powerful movement in Salinas Valley. He is director of marketing & communication for Salinas Valley Memorial Healthcare System, and he’s forged a strong community…
How to Plan and Prove Physician Relations Impact
Physician relations can involve large groups of people doing great work for the organization! However, executive leadership often doesn’t see or understand this. As a result, outreach programs are put at risk. Kriss Barlow, who…
The Patient Journey at HonorHealth & Texas Children’s
Today’s Patient Journey is in Flux How do marketing, operations, and the patient journey intersect? To answer this, we often speak of tailoring each outreach communication to each patient’s needs. As important as this is,…
Health Tech Leadership with Asante’s CIO
Today’s Health Tech Needs at the Enterprise Level Major health tech challenges, such as security breaches and increasing demand for analytics and AI, drive a need for technical leaders. Dr. Lee Milligan combines medical experience…
Patient Experience: NLP Dissects How One Medical Delights Patients [Video]
Patient Experience Winning Market Share By improving the patient experience, healthcare’s disruptors, such as One Medical, CVS, and Walmart earn billions competing with conventional providers. Check out the video below to learn how artificial intelligence…
Transition to Value Based Care – Nick Bassett from Castell
An expert in value-based care, Nick Bassett is the VP Population Health Services at Intermountain Healthcare’s Castell. Value based care programs offer healthcare a big promise, but these care models are new to health systems.…
Dr. John Lee on Bridging the Socio-technical Gap
John Lee started as an ER doctor, but seeing the cracks in our healthcare system firsthand, he looked to medical informatics to expand his impact. He has since served as Chief Medical Information Officer at…
