Janae Sharp leads some of the largest efforts to remove the policies and environments that cause physician burnout. Her non-profit, the Sharp Index, uses data-driven approaches to identify provider burnout, address causes, and reward health…
Webinar
Jean Hitchcock: How to Measure Value in Healthcare Marketing
Having led marketing at MedStar Health, Scripps Health, and OhioHealth, Jean plays a major role in healthcare’s marketing’s metric shift. Her current work focuses on growing relationships with patient and physician populations at health systems…
Intermountain Healthcare’s AI Approach to Helping Chronic Kidney Disease Populations
Intermountain Healthcare’s Ray Morales (Executive Operations Director) and Chenlee Condie, RN|BSN|CNN (Nurse Manager) share how value-based care is rewriting the rules for effective patient engagement. In this video, Ray and Chenlee share how Intermountain Healthcare’s…
How to Drive Interoperability in Healthcare – MultiCare’s Approach to CARIN & DaVinci [VIDEO]
Ann Goldman, Executive Director of Digital Strategy at MultiCare, leads a team of digital strategists focused on the latest in interoperability (CARIN & DaVinci), data science, and prescriptive analytics. Topics: 00:04:56 Interoperability: Healthcare’s Long Term…
Video: Ed Marx and the Future of Healthcare IT
00:02:40 Have healthcare digital experiences caught up to the rest of the world? 00:06:30 Moral Implications: Digital’s Capacity to Save Lives 00:07:45 Artificial Intelligence (AI) in Healthcare 00:11:50 AI and the Patient Experience – Helping…
Kelley Knott (Physician Liaison University) on Creating Value with Provider Outreach
00:03:23 What is provider outreach, and what value does it create? 00:06:00 How do you measure success of physician liaison programs? 00:10:00 Physician Liaison State of the Union – How is the role changing? 00:14:10…
Leading a Data-Driven Healthcare Marketing Culture
00:04:20 What’s the point of data-driven marketing? 00:08:20 Data’s Role in Optimizing Creativity 00:10:16 Personalization 00:11:20 Dealing with Detractors – Pushing Data Strategy Forward 00:16:15 Reporting Based on Long Patient Journeys 00:19:15 Engaging Champions and…
HonorHealth’s AVP Healthcare Marketing on Growth and Loyalty – Video
00:03:42 Is healthcare a business? 00:06:56 Getting past old processes and focusing on your patients 00:09:20 Going greater lengths to connect with populations 00:13:00 Digital outreach & telemedicine 00:17:05 Video visits are here to stay…
AI and Patient Lifetime Value – A Cross-Industry Conversation
Healthcare AI Patient Lifetime Value Quick-jump Contents 00:05:00 What is Lifetime Value? 00:08:45 Who owns Patient Lifetime Value in a Health System? 00:10:24 What metrics to focus on for Patient Lifetime Value efforts 00:14:39 What…
Virtua Health & Healthcare Rap Podcast on Data-Driven Marketing for Revenue Recovery [WEBCAST]
Hello Healthcare! Healthcare behaviors change faster than marketers can develop personas, and COVID-19 has only amplified this. As a result, scheduling, new care modalities, and changing incentives added new complexities to patient engagement. As a…
