It’s no surprise that Amazon’s push into healthcare sent shockwaves across the industry (you can see the full timeline here). Given their successful disruptive track record and consumer expertise, many healthcare organizations are looking for ways to Amazon-proof their business.
Preparing for the Amazon Effect
While Amazon is sending signals that they’ll enter the industry in a meaningful way, forward-thinking leaders are asking: Is my Health System prepared? With a keen understanding that to compete in an Amazon world, they’ll need to re-evaluate their approach on how they acquire consumers, market and deliver health and wellness services while enhancing both the provider and consumer relationships.
Amazon’s Competitive Advantage
Amazon has many strengths (i.e., the world’s most sophisticated supply chain infrastructure), but one of their biggest differentiators is the ability to use the data they collect to better understand and market to their users. They also leverage data science to create a personalized recommendation system to recommend additional products, providing a personalized shopping experience for every consumer. This approach has significantly contributed to Amazon’s financial success- their personalized recommendation engine generates 35% of its revenue.
Four-Step Action Plan To Compete in an Amazon World
So, what steps can healthcare organizations take to create a seamless and more personalized experience for patients? This e-book will deconstruct how Amazon delights consumers and outline steps that organizations can take to deliver a superior consumer-centric experience. With these insights, organizations can re-design an approach to engagement that is proactive, prioritized, and personalized.