Physician relations can involve large groups of people doing great work for the organization! However, executive leadership often doesn’t see or understand this. As a result, outreach programs are put at risk.
Kriss Barlow, who works with thousands of physician outreach leaders across the nation, outlined how to make physician outreach a regular leadership conversation in her book, “Physician Relations: The Model, The Method, & The Impact.”
As a health system leader or an outreach leader, this conversation is your chance to learn how physician relations fits into overall strategy.
We discuss plan development, interacting with the leadership team, and measuring/proving your impact.
Speakers:
Kriss Barlow – Leading Expert in Physician Relations/Liaison Strategy | Consultant | Healthcare Sales Trainer | Author
Mike Linnert – CEO and Founder at SymphonyRM
Host: Chris Hemphill – Director of Client AI & Operations at SymphonyRM
Physician Relations Topics in this Video
00:00 Introduction
03:32 Why do we need to reach out to physicians; what is physical outreach/relations?
06:52 Given the conflict around what the numbers mean, how do you recommend physician liaison. teams start proving impact, and what kind of impact?
09:27 The Path To Prove Impact
15:06 How do we get early buy-in from leadership?
17:40 Strategic Intelligence
23:02 What is the relationship to a health system’s strategic plan and what’s effective for physician outreach?
27:40 What should outreach teams stop doing?
32:00 Highest Level Goals Of The Organization
33:57 Takeaways from the Kriss Barlow book: The Complete Guide to Physician Relations: Strategies for the Accountable Care Era
Jayme Sanchez manages People, Company & Team Operations at SymphonyRM. In addition to handling the day-to-day of office operations and administration, she’s the company culture champion, and assists with social media content creation.
