- 00:03:23 What is provider outreach, and what value does it create?
- 00:06:00 How do you measure success of physician liaison programs?
- 00:10:00 Physician Liaison State of the Union – How is the role changing?
- 00:14:10 The Customer Service Angle of the Physician Liaison Relationship
- 00:18:40 What channels are most successful post-pandemic?
- 00:22:41 How do you connect LinkedIn back to your CRM/PRM systems?
- 00:24:50 Showing Value to Strategic Leadership – ROI & Value of Outreach
- 00:29:00 Achievable Metrics for Provider Liaisons to Track
- 00:33:14 Embrace Change!
Class is in! Join Kelley Knott, founder of the Physician Liaison University to discuss the changing face of physician outreach with Chris Hemphill and Mike Linnert.
If you are already following Kelley, you know that she is prolific with videos that span both physician outreach and healthcare marketing. As social distancing changes outreach norms, adopting the right mix of outreach and marketing strategy is key.
Learn what counts in creating value for providers, online and offline tactics for engagement, and the data strategy and science behind successful outreach programs.
Photo Credit: @helloimnik