COVID-19 has pressured every area of healthcare, and marketers struggle to manage the crisis while engaging their patients. Touch Point Media’s Chris Boyer and Reed Smith discuss what marketing can do during a health crisis. Then, they discuss with our Director of Client AI & Operations, Chris Hemphill, how data science can help.
You can listen to the interview by clicking the image below below:
Photo by Kaboompics.com from Pexels
We’re offering as much assistance as possible to help health systems engage their communities during this time. Access our COVID-19 content calendar and library at no cost here: Communicating During COVID-19: An Editorial Calendar for Healthcare Marketers