Patient Experience Panel 2: Marketers as Patients
When discussing new capabilities from massive datasets and AI models, we often forget one major thing: it’s personal.
Data is just a limited view of information a healthcare system was able to capture as people made efforts to stave off illness & improve their well-being. What’s missing when just looking at rows and columns of data? The important details of people’s experiences and reactions.
In this session we discuss personal experiences in healthcare from our peers in healthcare marketing. Doug Oakes, who manages the healthcare marketing firm, “do marketing,” discusses his experience with cardiovascular surgery, and our Director of Product Marketing, Heidi Munson, recounts her own recent experience.
We discuss the background behind their journeys, what their health systems did well, and where they could improve.
The points in this discussion won’t fit well on a spreadsheet, but understanding the patient experience at a personal level is one of the most important conversations to have.
Speakers:
Doug Oakes – Agency President & Creative Marketing Director at do design inc.
Heidi Munson– Director Partnerships at SymphonyRM
Terry Tuznik – VP Clinical Solutions at SymphonyRM
Host: Chris Hemphill – Director of Client AI & Operations at SymphonyRM
Patient Experience Chapters in this Video
Jayme Sanchez manages People, Company & Team Operations at SymphonyRM. In addition to handling the day-to-day of office operations and administration, she’s the company culture champion, and assists with social media content creation.
