We all know that healthcare decisions begin long before someone schedules an appointment, but how can we be present each step of the way? It starts with understanding the various journeys defined by different...
AI gets major press for computer vision and robotics, but patient engagement is largely missing from the conversation. Why? AI patient engagement is already in use today helping to aim the right services to...
As a healthcare strategist and marketer, Alan Shoebridge is leading a powerful movement in Salinas Valley. He is director of marketing & communication for Salinas Valley Memorial Healthcare System, and...
Today’s Patient Journey is in Flux How do marketing, operations, and the patient journey intersect? To answer this, we often speak of tailoring each outreach communication to each patient’s needs....
Large regional health system serving 500,000 patients uses SymphonyRM’s AI-powered Next Best Actions and managed services to provide prioritized, proactive, personalized patient engagement
Regional Health System Transforms Contact Center into Customer Engagement Center, Improves Patient Experience
Regional Health System serving millions of patients, adopts SymphonyRM’s data science driven CRM to help contact center streamline inefficiencies and use proactive outreach to close care gaps.
E-Books & White Papers
AI Analysis on How One Medical Delights Patients and Improves the Patient Experience The data science on One Medical’s glowing reviews and how their delivery model drives their patient experience. How One...
Healthcare Marketing: Natural Language Processing (NLP) analysis uses 2M+ emails to discover how to beat patient engagement benchmarks At SymphonyRM, we obsess over how to use data science for Health Systems...
Learn how to use artificial intelligence (AI) to form a bariatrics campaign that outperforms traditional CRM and improve your healthcare marketing....
The Data to Dwindle Provider Burnout: Webinar with Janae Sharp
Janae Sharp leads some of the largest efforts to remove the policies and environments that cause physician burnout. Her non-profit, the Sharp Index, uses data-driven approaches to identify provider burnout, address causes, and reward health systems and leaders who are fixing these issues.
Jean Hitchcock: How to Measure Value in Healthcare Marketing
Having led marketing at MedStar Health, Scripps Health, and OhioHealth, Jean plays a major role in healthcare’s marketing’s metric shift. Her current work focuses on growing relationships with patient and physician populations at health systems nationwide.
Intermountain Healthcare’s AI Approach to Helping Chronic Kidney Disease Populations
Intermountain Healthcare’s Ray Morales (Executive Operations Director) and Chenlee Condie, RN|BSN|CNN (Nurse Manager) share how value-based care is rewriting the rules for effective patient engagement.
How to Drive Interoperability in Healthcare – MultiCare’s Approach to CARIN & DaVinci
Ann Goldman, Executive Director of Digital Strategy at MultiCare, leads a team of digital strategists focused on the latest in interoperability (CARIN & DaVinci), data science, and prescriptive analytics.
Video: Ed Marx and the Future of Healthcare IT
Ed Marx has led digital transformation at HCI Group (Chief Digital Officer), Cleveland Clinic (CIO), Texas Health Resources (CIO), and many more key healthcare systems. This ability to transform and innovate in healthcare comes from his unique perspective and tenacity.
Kelley Knott (Physician Liaison University) on Creating Value with Provider Outreach
As social distancing changes outreach norms, adopting the right mix of outreach and marketing strategy is key. Learn what counts in creating value for providers, online and offline tactics for engagement, and the data strategy and science behind successful outreach programs.