Should Physician Liaisons Become Data Scientists?
The power and promise of data sounds AWESOME! …until hours spent analyzing it eats into time growing and managing relationships.
What’s the balance? Given today’s challenges that fundamentally change our operations, what should we be looking for?
Barlow/McCarthy’s Susan Boydell shares what she has learned from her work with many physician liaison teams since COVID-19!
Key Discussion Points:
- Changes since COVID-19
- The ideal role of data
- Expectations on how to work with PRM technology vendors.
Susan’s experience spans the nation, and prior to Barlow/McCarthy, she has a rich history with Texas Health Resources and BayCare Health System.
Susan Boydell – Healthcare Growth Expert | Physician Relations | Innovative Thinker | Partner- Barlow/McCarthy
Andy Efron– VP Client Solutions at SymphonyRM
Liz Biggers – Senior Manager, Customer Success at SymphonyRM
Host: Chris Hemphill – Director of Client AI & Operations at SymphonyRM
Physician Relations Topics in this Video
- 00:00 Introductions
- 02:38 What is the physician relations role, and how has it changed with the pandemic?
- 03:50 Recent Shifts in Healthcare Systems
- 05:04 Technological Impact Of Changes In The Way We Conduct Conversations
- 06:47 New Environment Creating New Expectations From Results/Reporting Perspective
- 08:58 Should we be sharing hospital visitor policy changes with referring providers?
- 10:14 Role Of Data In Physician Liaison Relationships
- 16:03 How do you maintain professional decorum with rapidly changing policies?
- 19:00 Voice Of Customer Feedback Examples
- 23:33 Are you finding that CDOs are able to flex and adapt to changing VOC needs? What are the challenges?
- 28:07 What should organizations be focused on with PRM provider partnership?
- 30:02 Strong Leadership VS Weak Leadership When It Comes To Physician Outreach
- 32:27 Final Thoughts