Marketing Solutions for Healthcare Systems
Healthcare marketers are asked to comb through EMR & CRM data to find the right individuals & households for campaigns. The problem: most healthcare marketers aren’t data scientists or data engineers. SymphonyRM handles the data science, surfacing Next Best Actions and the right campaigns for everyone in your community.
Run Data-Driven Campaigns
We help healthcare marketers run successful campaigns for everything from New Movers, pelvic health, care gap screenings like breast cancer screening, annual wellness visits, provider outreach, and more. In today’s complex healthcare marketing environment, you need to collect, clean, and unify data then generate prioritized Next Best Actions. These ensure you're targeting the highest value and most likely to convert patients and providers. HealthOS does all of that for our clients, using machine learning and AI algorithms that have processed billions of encounters and healthcare marketing interactions.
Answering “What’s it worth?”
Everything starts with determining how encounters and appointments impact patient lifetime value, then working backwards to prioritize resources and investments. HealthOS’s healthcare marketing suite catalog enables healthcare marketers to engage Medical & Operations Leadership to determine value benchmarks.
Why must healthcare marketing campaigns have start and stop dates? HealthOS marketing campaigns have an evergreen function to identify and prioritize across campaigns specific to financial value. At the same time, the platform tracks outreach preferences, contact rules, list management, and enables shared metrics across departments.
Real-Time Value-Created Dashboard
Healthcare marketing teams have access to real time campaign dashboards, identifying conversions from channel activity that then match to actual clinical encounters.
Increase Appointment Volume by Filling Unused Capacity
Target valuable opportunities to fill underutilized appointment slots through proactive outreach. Our provider matching algorithms identify providers that have open panels, with patients best suited to help fill unused supply, all the while accounting for patient preferences and needs.
HealthOS drives engagement across your call center, digital marketing team, and front office team by coordinating one voice across the entire system.
Service Line Growth
Identify and Drive Value Opportunities Across Your Consumer Population
Drive regional and location-based service goals by aligning campaigns to procedural values. SymphonyRM utilizes algorithmically derived Next Best Actions matched to targeted consumers.
SymphonyRM prioritizes outreach opportunities based on engagement value and physician specialty to market new services to referring providers.
More Benefits & Features
Ready to transform your health system?
We’re here to help you. Schedule a demo with our experts to see how SymphonyRM can help transform the dialogue between your health system and your patients.